How to choose a reliable ad server company for scaling a project?
Colleagues, I need advice from those who have worked with ad server companies in the past. I'm currently choosing a platform for managing ad campaigns and tracking impressions/clicks across multiple sites.
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When we were faced with scaling our project and choosing a reliable Ad Server partner, we weren't just looking for a technical tool, but a team capable of understanding our business, supporting growth, and helping us build a sustainable architecture. We encountered numerous offers along the way, and the best advice I can give is to choose a company that combines deep expertise, flexibility, and a focus on results, rather than simply providing a "boxed solution." For us, the key criteria were: transparent data and advertising management, the ability to handle large traffic volumes without sacrificing speed, integration with SSPs/DSPs, and reliable analytics. We found exactly this approach in ad server development specialists, such as Ad server companies https://geomotiv.com/industries/adtech/ad-server/. Their team not only builds custom solutions but also helps adapt existing systems to growing workloads and expanding marketing objectives, with the ability to add AI features, advanced targeting, and fraud protection.